DKNY Merchandising
I worked for DKNY as a Merchandising Specialist/Designer back in 2011.
Received guidelines and visuals for new products every season and adapted them for local market under European Manager supervision.
Above is an example of the way I drew planograms for positioning the product
on shelves in stores. These images were used for inner communication, sent as instructions to 1000+ retail locations all over Russia and CIS. There were many different shelf combinations and seasonal products that I was working with throughout this job.
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DKNY GOLden Delicious
promo podiums
Such little podiums were placed in many stores around Russia. I was in charge
of production and delivery.
My visualization was used for explanation, production company build preside blueprints.
Further is a 3D visualization
for a promo podium that was then built in the central department store in Moscow.
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DKNY BUS Stop
This fragrance aimed to have an extended campaign and I came up with decorations for a bus stop, however it remained only
a concept due to budget limit.
