When I just came to work
to this startup it was called
Freeland, Land of Freedom.
And was dedicated to create
a virtual freedom state with liberal views and infrastructure
to develop blockchain business.
Founders wanted to gather $300mln to buy an island somewhere near Thailand and make it available for citizens of the state to live in and use as a legal offshore business location.
animation I rendered
LAND OF FREEDOM
My art was used to visualize posts about:
• ICO moneybox,
• Coin visualization made out of a logo
that someone else made before I joined
• Island establishment with 6 businesses, that were sometimes referred to by founders as '6 elephants that hold the island'.
• News we posted on IG about The Australian Stock Exchange
• a view in a store with crypto items that was aimed to illustrate the Universal Trading Platform.
• Crypto-Fiat Bank
• Invest Bank
• Marketing Agency
• Payment System
• Charity Organisation
newspaper ISSUE#10 Thanksgiving
The state had an imaginary newspaper that PR Manager came up with,
in reference to Charlie Hebdo.
I made illustrations for several issues.
Collage made using Iris Van Herpen dress as a representation of a perfect progressive future and some other elements of runway fashion and other images found online.
I like the title of the issue.
Collage made of a beach image on the background and a guy throwing money into the crowd.
Some speculative fake news.
As time went by it became evident to the founders that buying an island would be too expensive and difficult, so they decided to change the direction of the project. It was renamed to FreeZone and the new aim was to establish a Free Crypto Economic Zone in one of the existing countries. So instead of an Island now I was building a city, a crypto heaven, an oasis for crypto business.
Infographic I designed for a publication on the New Years. Research by Vina Lapkes.
Images in this slideshow accompanied posts about:
• White Paper release
• Community based on libertarian ideas and equal opportunities for all members
• No taxation
No budget Advertising
PR department was faced with a mission to make a viral video for YouTube. After observing a boom of Meme Man videos we came up with this little story that I animated in After Effects. Founders insisted on adding a logo to the bank, so comments on Reddit we received were like "advertising got smart", but it didn't go viral.
telegram Sticker pack
Most written communication within our team was going through Telegram messenger, so I created a Sticker pack to express our inside jokes, some crypto terms and bits of project branding.