ABOUT

CASES

WORKS

EstÉe Lauder merchandising

 

I worked full time at Estée Lauder Corporation in Moscow as a Visual Merchandising Executive.

 

My responsibilities included layouts

of advertising for print in magazines, billboards, web banners, design

of in-store promo materials, and also management of agencies to produce and deliver and collect photo reports from retail locations.

 

Here is one of the projects - a seasonal new perfume installation for which I created a 3D model and adapted

an advertising page. Guidelines were sent to me from New York.