ABOUT

CASES

WORKS

DKNY Merchandising

 

I worked for DKNY as a Merchandising Specialist/Designer back in 2011.

 

Received guidelines and visuals for new products every season and adapted them for local market under European Manager supervision.

 

Above is an example of the way I drew planograms for positioning the product

on shelves in stores. These images were used for inner communication, sent as instructions to 1000+ retail locations all over Russia and CIS. There were many different shelf combinations and seasonal products that I was working with throughout this job.

DKNY GOLden Delicious

promo podiums

 

Such little podiums were placed in many stores around Russia. I was in charge

of production and delivery.

My visualization was used for explanation, production company build preside blueprints.

 

Further is a 3D visualization

for a promo podium that was then built in the central department store in Moscow.

DKNY BUS Stop

 

This fragrance aimed to have an extended campaign and I came up with decorations for a bus stop, however it remained only

a concept due to budget limit.